The ultimate accessory for the modern consumer?
If there’s one thing I know about it’s the demands of the 21st century consumer. After years of recession we’re after a good deal – but not at the expense of the quality of the product or service we’re buying into. And there’s another key factor that our customers are looking out for – convenience.Whether you’re a discount store who lets customers pick up heavy items at a time that suits them – complete with reserved parking, obviously – or a high end boutique that opens late to allow city types to let go of their workday stresses with a little retail therapy, we all need to ensure that we’re ready to do business whenever and however our customers want. It all means that click and collect, same day delivery and online grocery shopping are the norm rather than the exception, but two entrepreneurial bods in Sweden have taken this trend to a whole new level.Carl Johan Grandinson and Diego Oliva – formerly of Facebook and Just Eat – have launched Glue. Not sure about the name but the concept might just be a game changer. They’ve created a smart lock for your home that replaces your front door key with an app (is there anything we can’t app these days?) and that means you can allow your online grocery delivery guy to take your perishables right on inside and into your fridge, even while you’re not at home. Rushing home for a one-hour delivery slot? That’s so 2015 people!
Glue’s lock is attached over your keyhole on the inside of the door and will even send you a notification when it’s unlocked, with another for when your house is secure again. You can also give different people either temporary or permanent access to your home.
They’ve obviously got the security thing sewn up – if they hadn’t I doubt they’d have secured $3million of investment from former Tesla exec Peter Carlsson – and an ongoing trial with Swedish supermarket chain ICA is looking more than promising, but I can’t quite get rid of the image of my mother ranting about how lazy people have become out of my head. We can’t even put our own groceries in the fridge anymore. In the image she’s also carrying seven overstuffed and very heavy shopping bags back home – walking, obviously, to save the bus fare.
Now I get that my mother is not exactly the buyer persona Glue – or any other business, unless you happen to be The People’s Friend – is going for but it’s got me all existential. Are we really so time-poor? Is it completely beyond us to switch off our work computer and get home for a 9pm delivery slot? It all depends on what we use our evenings for – wining and dining or a Cross Fit session *good*, firing off another email to a demanding company account *bad*.
As well as delivering groceries, Glue’s smart lock has a whole host of other uses – short-term lets, gas engineers, dog walkers, cleaners and house plant waterers to name but a few – and I can see the idea being a hit with a lot of consumers. I definitely think it’s more of a goer than Skype’s robot that can deliver two bags of shopping in under 30 minutes.
Here at TMP we’re all about finding the latest consumer trends your market wants from your business – and Glue’s invention is definitely one to watch. Want to know how your customers see your business now and in the future? I have an army of consumer research consultants ready to experience your business from the eyes of your most important asset so you can future-proof your organisation right here and now. And if you’re a locksmith reading this and are now worried about business dwindling, we can work with you too. Embrace change and get real about the world we live in – it’s the only thing to do. Just make sure you use your smart lock for something more fun than extra hours in the office.