Amazon just being Amazon…
Thousands of Employees Could Be Out of a Job If Amazon’s Brutal Practices Continue in the UK
Imagine this… you walk into a supermarket, grab all your grocery shopping and just walk out without a checkout process? Too good to be true?
With the latest innovative user-experience technology, Amazon Go, which is due to go live in January in the company’s hometown of Seattle will allow users to do just that. And, as they take their alpha male ego to the next level, I can’t help but think what impact this could have on local small to medium sized businesses when it arrives in the UK market. Amazon already registered a British trademark for the technology therefore it is inevitable to land here!
Is this the future of retail?
On Monday, Amazon cut the ribbon following the launch of their latest achievement, a real-world grocery store. As for as how it’s “Just Walk Out Shopping” user experience works Amazon is not letting the cat out of the bag but, instead selects buzzwords like computer vision, sensor fusion and deep learning.
It uses sensors throughout the store and artificial intelligence to know what products customers are selecting but beyond that the finer details are just one big haze. However, it does appear to be plausible given the state of artificial intelligence today.
The UK retail market employs three million people but with this latest technology improving end user experience it could potentially put a lot of people out of a job. As Amazon already deal with supermarket chain Morrisons it is even more worrying this is going to happen sooner rather than later.
Listening to customer feedback
What is clear is that Amazon clearly listens to its customer comments and wants to deliver a more improved customer experience and provide a satisfied retail service. They’ve grown massively but they’ve proved they have the monopoly to hunt, weaken and even kill off retail competitors and they also have the power to drain blood from the hundreds of thousands of smaller main street shops. But it isn’t just the smaller establishments that need to worry with this latest user experience technology, it is clear they are also grabbing the throats of both large and small businesses that already supply the millions of products to the end user.
If we look at the results of Amazon’s already domineering presence they have previously forced independent book stores to close with their ferocious price-cutting with the facility of their online book store following the ownership of Kindle. Correct me if I am wrong but doesn’t history appear to be repeating itself in the world of grocery shopping?
While I can agree that Amazon is innovative, efficient and focused on customer satisfaction and the end user experience, I cannot help but think they need to ditch the “brute force” before more and more businesses become a victim. They’ve already created a fantastic online user experience, but it doesn’t appear to be enough and they want to take the world by storm with grocery shopping providing an all-round user experience to captivate the mass.
I suppose time will tell and all we can do is sit back and watch this space. If you are concerned about how this could potentially impact your business or you want to improve the overall end user experience, come and speak to us – get in touch now and let my team of consultants help you.
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