Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/framework/helpers/wp_head.php on line 94
Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/components/shortcodes/mk_blog/components/featured-media.php on line 11 Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/framework/helpers/image-resize.php on line 134 Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/framework/helpers/image-resize.php on line 134 Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/framework/helpers/image-resize.php on line 134 Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/components/shortcodes/mk_blog/components/featured-media.php on line 23

A Tale of Two Envelopes…

 In Uncategorized

What happens when 30 million people witness your brand have a meltdown on live television?That’s a question for PriceWaterhouseCooper, the auditors of the Academy Awards – aka the biggest media event of the year.

If you didn’t watch this year’s Oscars, you’ll certainly have heard about them. Over 30 million people worldwide watching on live TV did a collective gasp when Warren Beatty and Faye Dunaway announced the wrong winner of Best Picture – giving the award to La La Land instead of Moonlight.

In a statement released Monday evening, PwC confirmed that their managing partner Brian Cullinan “mistakenly handed the back-up envelope for Actress in a Leading Role instead of the envelope for Best Picture to presenters Warren Beatty and Faye Dunaway.”

The phrase “monumental cock-up” doesn’t do it justice. In the blink of an eye, a company’s decades-old reputation for world-class attention to detail became the punchline of a huge international joke.

As disastrous as this scenario is in terms of PR, it probably won’t result in any substantial losses for the London based accountancy giants.

OK, so it has been confirmed Brian Cullinan, the person identified as giving out the envelope, will no longer work on The Oscars.  PwC may end up losing their contract with The Academy (which isn’t worth as much money as you might think) and for the foreseeable future, anyone employed by PwC will get a monumental ribbing at any given opportunity, whether they were directly involved or not. And then, like all media scandals, it will all stop.

Why? Because experience shows that consumers (and clients) are far cleverer than you might expect.

Ask yourself this. You’re a CFO of a large company – would you sack your accounting firm because of two mixed-up envelopes at, let’s face it, a completely unimportant event in Hollywood? Probably not. You would, of course, make sure to make fun of your PwC accountant about it until he cried, though.

They’ve always done a stellar job for you, you’ve had fantastic service – why should the error of a couple of overpaid nitwits in America result in a headache for your company? For this reason, we can expect to see very little global comeback from this gaffe. The power of customer loyalty can, we’re sure, rise above this blunder. We’re keen to see what happens next!

It’s got us thinking, though. Is your company equipped with a contingency plan in the event of a brand disaster?

Business leaders can learn a lot from how PwC handled this situation.

Always expect the unexpected

We have insurance policies for everything nowadays. Buildings insurance protects us from a flood, contents insurance might save us in the unfortunate event of a burglary, phone insurance might be called upon to save our credit cards when our iPhones take a tumble into a toilet. But what’s in place to protect our businesses in the event of a PR disaster? Your insurance for this should be an assessment of the worst case scenarios that could happen for your brand at any given time. Account blunders, missing orders, expenses scandals, social media melt downs…or in PwC’s case, wrong envelopes. You can’t predict every single disastrous scenario, but you can outline 10 of those that are most likely, and set about a plan of action in the event of each one.

When you make a mistake, own it…

If PwC didn’t take sole responsibility for the envelopes mix up, they would have done a lot more damage to their brand than what’s already occurred. If you make a mistake (and we all do), don’t try to figure out how you can sweep it under the red carpet. Customers respect companies that take immediate steps to correct their mistakes, even if they’ve been impacted in a negative way.

..and then apologise

PriceWaterhouseCooper issued a groveling apology for the embarrassment that they caused. It may not have changed the outcome, but at least they didn’t spend days trying to deflect what really happened. This is an essential business lesson for leaders to learn. When you make a mistake, be prepared to apologise – even if a part of you doesn’t think your mistake is really worthy of further discussion.

Every company screws up at some point. A little slip-up or a huge humdinger, anything can happen because – believe it or not – companies are made up of humans beings. And it’s in our human nature to be forgiving to those who deserve it, which, let’s be honest, PwC do – even if they do now own the

Academy Award for Best Cock Up.

The Monachie Project’s consumer research consultancy takes the guesswork out of identifying your customer’s needs. We can tell you exactly what your target customer wants, and how your business decisions affect your brand image – perhaps PwC could have done with some help from us over the last 5 days! To see how we can help you connect with your customers in the best way, get in touch for a friendly, no obligation chat!

Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/framework/helpers/image-resize.php on line 134 Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/framework/helpers/image-resize.php on line 134 Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/framework/helpers/image-resize.php on line 134 Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/framework/helpers/image-resize.php on line 134 Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/framework/helpers/image-resize.php on line 134 Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/framework/helpers/image-resize.php on line 134 Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/framework/helpers/image-resize.php on line 134 Notice: Trying to access array offset on value of type bool in /customers/e/0/a/themonachieproject.com/httpd.www/wp-content/themes/jupiter/framework/helpers/image-resize.php on line 134
Recent Posts
Showing 66 comments
  • Antoine Rominger

    I carry on listening to the newscast speak about getting free online grant applications so I have been looking around for the top site to get one. Could you tell me please, where could i get some?

  • Erin Tunstall

    As a Newbie, I am permanently browsing online for articles that can aid me. Thank you

  • Miguel Sowada

    It is the right blog for any person who wants to discover more about this particular topic. You know so much its almost complicated to argue with you (not that I truly would likely want??aHa). You definitely put a brand new spin over a topic that’s been discussed consistently. Great stuff, just good!

  • Eleni Stredny

    Thanks for your useful post. In recent times, I have come to understand that the symptoms of mesothelioma are caused by the actual build up of fluid relating to the lining of your lung and the breasts cavity. The illness may start inside chest vicinity and spread to other parts of the body. Other symptoms of pleural mesothelioma include fat reduction, severe breathing in trouble, fever, difficulty ingesting, and infection of the neck and face areas. It ought to be noted that some people having the disease tend not to experience virtually any serious signs and symptoms at all.

  • Ignacia Osbourne

    The sector hopes for more passionate writers such as you who are not afraid to mention how they believe.

  • Gricelda Fourre

    Im about to finish assembling my new home, and I want to byt a method to the main doorway,

  • Wan Kimberl

    I just couldn’t leave your site before suggesting that I extremely enjoyed the standard information an individual supply in your visitors? Is gonna be back ceaselessly in order to investigate cross-check new posts

  • Shelby Hollin

    My wife and i were so delighted when Jordan could round up his survey through the precious recommendations he came across from your very own web pages. It’s not at all simplistic just to be releasing concepts which usually many others may have been making money from. And we keep in mind we have got you to thank for that. The type of illustrations you have made, the easy blog navigation, the friendships you will make it easier to create – it is many great, and it is making our son and the family believe that that issue is entertaining, and that is exceptionally important. Thank you for all the pieces!

  • Robby Hayashida

    Hey! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no data backup. Do you have any solutions to stop hackers?

  • Spring Nicolozakes

    Hiya, I am really glad I have found this info. Today bloggers publish only about gossip and web stuff and this is really irritating. A good blog with exciting content, that is what I need. Thank you for making this web-site, and I will be visiting again. Do you do newsletters by email?

  • Marx Fonger

    Excellent post. I certainly appreciate this website. Keep writing!

  • Wally Rober

    Hey there. I found your blog by way of Google at the same time as looking for a comparable topic, your website came up. It appears good. I’ve bookmarked it in my google bookmarks to come back then.

  • Candice Aue

    Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more clear from this post. I am very glad to see such excellent info being shared freely out there.

  • Russell Griffard

    that it’s truly informative. I am going to watch

  • Wes Murano

    Hi there. I discovered your web site by way of Google even as looking for a similar topic, your web site came up. It looks good. I have bookmarked it in my google bookmarks to come back then.

  • Mickey Doe

    are simply too wonderful. I really like what you’ve bought right here, certainly like what you are saying and the best way

  • Rochell Habig

    El mismo personaje que se dedico a empujar gente a la fuente de Barcelona la ha vuelto a liar esta vez bajandole los pantalones a un steward.

  • Glenda Cremonese

    I’ll right away take hold of your rss as I can’t find your email subscription hyperlink or e-newsletter service. Do you have any? Please let me understand so that I may just subscribe. Thanks.

  • Meryl Clampitt

    reading, runes and crystals, Shamanic readings, psychic channeling, auto writing etc.

  • Clement Krabbenhoft

    Hello, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam comments? If so how do you protect against it, any plugin or anything you can recommend? I get so much lately it’s driving me mad so any assistance is very much appreciated.

  • Dustin Lamonica

    Propecia Cialis No Prescription click baclofen synthroid propranolol azithromycin cheap suhagra amoxil online arimidex

  • Sheldon Fumero

    I would like to thank you for the efforts you’ve put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming also. In fact your creative writing abilities has inspired me to get my own site now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.

  • Katelyn Mitchener

    Thank you for sharing excellent informations. Your site is so cool. I am impressed by the details that you have on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the information I already searched everywhere and simply could not come across. What an ideal site.

  • Jose Miska

    hello there and thank you for your information – I’ve certainly picked up anything new from right here. I did however expertise a few technical points using this website, since I experienced to reload the site many times previous to I could get it to load properly. I had been wondering if your web host is OK? Not that I am complaining, but slow loading instances times will very frequently affect your placement in google and can damage your high quality score if ads and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and could look out for much more of your respective interesting content. Ensure that you update this again very soon..

  • Jerrell Christou

    保養 ▍本客BULK HOMME 日本專為男性設計的保養品,每天五分鐘快速保養 @ 潮流、美妝、消費 創造個人化風格的女性社群 PIXstyleMe 保養 ▍本客BULK HOMME 日本專為男性設計的保養品,每天五分鐘快速保養

  • Edwina Mcardle

    I think this is among the most important info for me. And i am glad reading your article. But want to remark on some general things, The web site style is great, the articles is really great : D. Good job, cheers

  • Seth Calcote

    I really wanted to make a simple word to say thanks to you for all the amazing information you are sharing on this website. My considerable internet investigation has at the end been rewarded with excellent facts and techniques to go over with my pals. I ‘d admit that we readers actually are quite endowed to live in a fabulous website with very many brilliant professionals with interesting hints. I feel really blessed to have encountered your entire site and look forward to really more entertaining moments reading here. Thanks a lot once again for all the details.

  • Lamar Wareham

    Pretty section of content. I just stumbled upon your blog and in accession capital to assert that I get actually enjoyed account your blog posts. Anyway I will be subscribing to your augment and even I achievement you access consistently fast.

  • Numbers Molstad

    Hey There. I found your blog using msn. This is a really well written article. I’ll make sure to bookmark it and return to read more of your useful info. Thanks for the post. I’ll definitely comeback.

  • Florance Virag

    Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how can we communicate?

  • Jospeh Detter

    Hiya, I am really glad I’ve found this information. Today bloggers publish only about gossip and net stuff and this is really annoying. A good blog with exciting content, this is what I need. Thank you for making this web-site, and I will be visiting again. Do you do newsletters by email?

  • Brice Whisner

    ventolin hfa generic keflex where can i buy prednisolone in the uk tetracycline cream Prednisone

  • Filiberto Drott

    The way you write, you are really a professional blogger.:”~`:

  • Wilburn Rall

    Say, you got a nice post. Cool.

  • Grant Schlagel

    I truly appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thx again!

  • Stacia Whittingham

    whoah this weblog is excellent i really like studying your articles. Keep up the good paintings! You recognize, many persons are looking around for this information, you can help them greatly.

  • Laticia Eppenger

    certainly like your web site but you need to check the spelling on quite a few of your posts. Many of them are rife with spelling problems and I to find it very bothersome to tell the reality then again I¡¦ll surely come back again.

  • Tiny Vanarsdall

    tokyo

  • Fernande Schustrich

    This is very interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your great post. Also, I have shared your web site in my social networks!

  • Tennie Czartoryski

    Hi excellent blog! Does running a blog similar to this take a massive amount work? I’ve very little knowledge of programming however I had been hoping to start my own blog in the near future. Anyway, if you have any recommendations or techniques for new blog owners please share. I know this is off subject nevertheless I simply wanted to ask. Cheers!

  • Jarod Skeffington

    В программе есть только одна валюта — поинты, вы их зарабатываете и обмениваете на лайки и подписки в нужной вами соц. сети.

  • Leann Harps

    Hiya, I am really glad I’ve found this information. Nowadays bloggers publish only about gossip and net stuff and this is really irritating. A good website with interesting content, that is what I need. Thank you for making this website, and I will be visiting again. Do you do newsletters by email?

  • Stefany Nodland

    Hi! I realize this is somewhat off-topic however I needed to ask. Does running a well-established blog such as yours require a lot of work? I am brand new to writing a blog however I do write in my diary daily. I’d like to start a blog so I will be able to share my own experience and feelings online. Please let me know if you have any recommendations or tips for brand new aspiring bloggers. Appreciate it!

  • Maryjane Neubert

    Wow I absolutely adore her! She is gosh darn beautiful plus a really good actor. I don’t think the show V is all that good, but I watch it anyway just so I can see Morena Baccarin. And I don’t know if you’ve ever seen her do an interview but she is also rather comical and its all so natural for her. I personally never even heard of her before The V, now I’ll watch anything she’s on.

  • Walker Norseworthy

    hello!,I love your writing so much! proportion we communicate more about your post on AOL? I require a specialist on this space to solve my problem. May be that is you! Having a look ahead to peer you.

  • Syble Germana

    thanks.

  • Julieann Cocker

    I have recently started a site, the information you offer on this web site has helped me tremendously. Thank you for all of your time & work. “The only winner in the War of 1812 was Tchaikovsky” by Solomon Short.

  • Stormy Pinder

    Hiya, I’m really glad I’ve found this info. Today bloggers publish just about gossip and internet stuff and this is actually annoying. A good web site with interesting content, that is what I need. Thank you for making this web-site, and I will be visiting again. Do you do newsletters by email?

  • Angelena Dalessio

    Awesome write-up. I am a normal visitor of your web site and appreciate you taking the time to maintain the nice site. I’ll be a frequent visitor for a really long time.

  • Kelley Neale

    buy cialis online buy cialis cialis professional

  • Kasha Vidana

    say this blog loads a lot quicker then most.

  • Darren Lieng

    Thank you for sharing superb informations. Your web site is very cool. I’m impressed by the details that you¡¦ve on this blog. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found simply the information I already searched everywhere and just couldn’t come across. What a great web-site.

  • Rueben Adames

    Thank you for sharing. Come back our website..

  • Keiko Maggiore

    to psychics as many as it is the respectable gentry nowadays.

  • Vernia Scannell

    Thanks for one’sfor onesfor yourfor your personalfor afor theon your marvelous posting! I actuallyseriouslyquitedefinitelyreallygenuinelytrulycertainly enjoyed reading it, you could beyou areyou can beyou might beyou’reyou will beyou may beyou happen to be a great author. I will make sure toensure that Ibe sure toalwaysmake certain tobe sure toremember to bookmark your blog and willand definitely willand will eventuallyand will oftenand may come back from now ondown the roadin the futurevery soonsomedaylater in lifeat some pointin the foreseeable futuresometime soonlater on. I want to encourage you to ultimatelythat youyourself toyou to definitelyyou toone toyou continue your great jobpostswritingwork, have a nice daymorningweekendholiday weekendafternoonevening!

  • Mika Holdgrafer

    Hi there. I found your website by way of Google even as looking for a similar topic, your website got here up. It seems good. I have bookmarked it in my google bookmarks to visit then.

  • Delia Branske

    I’ve recently started a blog, the information you offer on this website has helped me tremendously. Thank you for all of your time & work.

  • Shad Dunnaville

    Hey! Do you use Twitter? I’d like to follow you if that would be okay. I’m absolutely enjoying your blog and look forward to new posts.

  • Gaylord Passino

    Good blog! I truly love how it is easy on my eyes and the data are well written. I’m wondering how I could be notified when a new post has been made. I’ve subscribed to your feed which must do the trick! Have a nice day!

  • Gianna Traynor

    I wanted to post you a tiny note just to thank you very much the moment again for those superb pointers you have shown at this time. It is quite remarkably generous with people like you to convey openly what a number of people might have sold for an ebook to end up making some cash for their own end, especially seeing that you might have done it if you considered necessary. The creative ideas as well served like a easy way to understand that other people have the identical fervor the same as mine to figure out great deal more on the topic of this issue. I think there are numerous more fun times up front for many who looked over your blog post.

  • Gustavo Feickert

    Wow, great post.Really thank you! Great.

  • Ruben Gotthard

    Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossip and internet stuff and this is really frustrating. A good blog with interesting content, that is what I need. Thank you for making this web site, and I will be visiting again. Do you do newsletters by email?

  • Sonny Wlodarek

    Do you have a spam issueproblem on this sitewebsiteblog; I also am a blogger, and I was curious aboutwanting to knowwondering your situation; many of uswe have createddeveloped some nice proceduresmethodspractices and we are looking to swaptradeexchange solutionsstrategiesmethodstechniques with other folksothers, why notbe sure toplease shoot me an e-mailemail if interested.

  • Shaun Baldassara

    Wow, great article post. Great.

  • Doyle Osterdyk

    You really make it seem so easy with your presentation but I find this matter to be really one thing which I feel I’d by no means understand. It sort of feels too complicated and extremely wide for me. I’m taking a look ahead for your subsequent submit, I will attempt to get the grasp of it!

Leave a Comment

Start typing and press Enter to search