Save Ruby Murray!!!
No, I am not talking about the Scottish tennis player. (He’s fine as far as I know. And called Andy). I am referring to the gold old British curry – known as a Ruby Murray for those of you that aren’t up to date on your cockney rhyming slang.Let’s face it, whether it’s a curry, fish and chips, Chinese or pizza that takes our fancy, I bet there aren’t many people out there who don’t have a penchant for a bit of fast food every now and then, especially on a Friday or Saturday night after a long working week when you don’t feel like cooking, or have had a few beers.But what if I told you that you needed to get yourself down your local takeaway quick sharp before it shuts its doors forever?I know, the prospect made me rather weak at the knees and a little queasy too.There are many threats posed in light of Brexit but this one really takes the biscuit (or prawn cracker).
Takeaways are as much of a British institution as the Queen and Ant & Dec (and they even based one of their prime time shows – Saturday Night Takeaway – on this crowd-pleaser.)
But with uncertainty as to what impact Brexit will have on the immigration system, the takeaway industry, along with restaurants and hotels – all of which rely heavily on European employees – may well be facing a skills shortage.
In addition, according to the British Takeaway Campaign, businesses are also being squeezed by rising inflation and business rates.
Just Eat co-founded a campaign that gathered research which showed that 230,000 workers were employed and £4.5bn was contributed to economic output during 2016 thanks to the takeaway industry.
In light of the research – and to ensure that the British public aren’t left with a takeaway void – the campaigners are requesting that the powers that be put in place an immigration system that addresses areas of genuine skill shortages, as opposed to simply focusing on an immigrant’s skill level.
Of course, we still can’t be 100% sure what other threats and impact may come from Brexit. Rising costs – thanks to the falling pound and to increased costs such as wages, particularly in light of labour shortages – are definitely a cause for concern.
And, of course, these additional costs that businesses are faced with have to be recouped somewhere and, since it’s generally from the consumer at the end of the line, there is doubtlessly going to be an impact on customer loyalty for many UK businesses: people are going to look elsewhere if you can no longer offer them competitive discounts.
However, rather than being confused by all the overwhelming and contradictory information the media bombard us with, which can cause a business to panic and cut spending on customer focused initiatives, it is important to plan ahead so that customers and the bottom line remain as unaffected as possible.
It’s time to become consumer-obsessed and drive innovation so that you can win, serve and retain loyal customers who will shop more frequently, spend more money and become more and more likely to repurchase every time they bring business to your door.
Plus, it’s also more cost-efficient to retain a customer than to find a new one and engaged consumers are more predictable and profitable, so it’s definitely beneficial to invest in them.
Of course, knowing where to start in building and investing in an army of loyal customers is the tricky bit. This is where we come in. By providing you with sophisticated insights into the buyer patterns and behaviours and gaining consumer feedback from user-experience research so you can view your business from a customer perspective, we can help you power your brand. So contact The Monachie Project Team today to schedule a meeting.
In the meantime, if you’re anything like me, you’ll be inclined to get yourself down to your local takeaway (I am fiercely loyal to my preferred local Indian, Chinese and Chippy) to offer your solidarity, so we can show the powers that be that we are not going to let our takeaways go without a fight.
To prevent any businesses – and the UK economy as a whole – being quashed by Brexit threats, it’s imperative to take a stand, plan ahead and show our Best of British spirit.