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Keep it clever

When it comes to running a business, there’s no point throwing some half decent products and services out there, then patting yourself on the back, putting your feet up with a cuppa and not [...]

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Keeping customers constant

We’ve said it before and we’ll say it again… It’s a lot harder to attract new consumers to your brand than it is to retain existing customers. Believe it or not, there’s even talk that it can be [...]

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Verifying Value

Let’s face it, we’re a pretty cash strapped nation at the moment. And, even when we are feeling flush, consumers tend to like to weigh up the perceived value of a product or service against an [...]