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It’s a gas!

Bills suck. No two ways about it. Sure, we all need gas, electric and water. And probably an internet connection these days, too. But that doesn’t mean it doesn’t hurt when that brown envelope [...]

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Keep it clever

When it comes to running a business, there’s no point throwing some half decent products and services out there, then patting yourself on the back, putting your feet up with a cuppa and not [...]

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Keeping customers constant

We’ve said it before and we’ll say it again… It’s a lot harder to attract new consumers to your brand than it is to retain existing customers. Believe it or not, there’s even talk that it can be [...]

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Verifying Value

Let’s face it, we’re a pretty cash strapped nation at the moment. And, even when we are feeling flush, consumers tend to like to weigh up the perceived value of a product or service against an [...]