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Marketing to Millennials

As a business owner, you know that loyalty is everything. It really speaks volumes. It’ so much easier and more profitable to retain loyal customers than it is to generate new business. And loyal [...]

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Reputation Rules

As American business magnet Warren Buffett said, ‘it takes 20 years to build a reputation, and five minutes to ruin it’. Benefit assessment company Capita are learning that the hard way. In [...]