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They’re calling your name!

We’ve said it before but, to replicate a broken record, we’ll say it again. Customer retention outweighs customer acquisition if a business is to grow and survive this dog eat dog world. And the [...]

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Marketing to Millennials

As a business owner, you know that loyalty is everything. It really speaks volumes. It’ so much easier and more profitable to retain loyal customers than it is to generate new business. And loyal [...]

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Reputation Rules

As American business magnet Warren Buffett said, ‘it takes 20 years to build a reputation, and five minutes to ruin it’. Benefit assessment company Capita are learning that the hard way. In [...]

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Keep a cool head

It’s hot out there. And set to get hotter, if the Met Office is to be believed! Don’t get me wrong… I’m not complaining. I’d much rather be too warm than too cold. The problem is though, we’re [...]

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Reinvent… stay relevant

We live in a cyber age. A very large proportion of the world’s population spend a lot of time online. I know I am pretty guilty of it myself. If I am not checking up on friends and family on [...]

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Get the X Factor

Love it or loathe it, we have all seen the show at some stage. And yeah, we’ve all sat there and cringed at the telly when those muppets come on that just don’t have it. But, there’s a lot of [...]

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Scrutinise your social standing

A friend posted a meme on Facebook the other day. It said: “Dance like no one is watching. But text and email like it will be read in court one day.” It was even more amusing because, just a few [...]

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It’s a gas!

Bills suck. No two ways about it. Sure, we all need gas, electric and water. And probably an internet connection these days, too. But that doesn’t mean it doesn’t hurt when that brown envelope [...]

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Keep it clever

When it comes to running a business, there’s no point throwing some half decent products and services out there, then patting yourself on the back, putting your feet up with a cuppa and not [...]

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Keeping customers constant

We’ve said it before and we’ll say it again… It’s a lot harder to attract new consumers to your brand than it is to retain existing customers. Believe it or not, there’s even talk that it can be [...]