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Reputation Rules

As American business magnet Warren Buffett said, ‘it takes 20 years to build a reputation, and five minutes to ruin it’. Benefit assessment company Capita are learning that the hard way. In [...]

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Keep a cool head

It’s hot out there. And set to get hotter, if the Met Office is to be believed! Don’t get me wrong… I’m not complaining. I’d much rather be too warm than too cold. The problem is though, we’re [...]

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Reinvent… stay relevant

We live in a cyber age. A very large proportion of the world’s population spend a lot of time online. I know I am pretty guilty of it myself. If I am not checking up on friends and family on [...]

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Get the X Factor

Love it or loathe it, we have all seen the show at some stage. And yeah, we’ve all sat there and cringed at the telly when those muppets come on that just don’t have it. But, there’s a lot of [...]

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Scrutinise your social standing

A friend posted a meme on Facebook the other day. It said: “Dance like no one is watching. But text and email like it will be read in court one day.” It was even more amusing because, just a few [...]

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It’s a gas!

Bills suck. No two ways about it. Sure, we all need gas, electric and water. And probably an internet connection these days, too. But that doesn’t mean it doesn’t hurt when that brown envelope [...]

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Keep it clever

When it comes to running a business, there’s no point throwing some half decent products and services out there, then patting yourself on the back, putting your feet up with a cuppa and not [...]

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Keeping customers constant

We’ve said it before and we’ll say it again… It’s a lot harder to attract new consumers to your brand than it is to retain existing customers. Believe it or not, there’s even talk that it can be [...]

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Verifying Value

Let’s face it, we’re a pretty cash strapped nation at the moment. And, even when we are feeling flush, consumers tend to like to weigh up the perceived value of a product or service against an [...]

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Reaching for rapture

Infatuation. It’s something most have us experienced at some time or another. Perhaps it was an unyielding passion for collecting a childhood favourite toy (my toddler currently has a rather [...]