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THE PROCESS

How We Work

1

Understanding

We use behaviour mapping to assess how your customers think, feel, reason and make buying choices. From our analysis, you will also discover how your consumers are influenced by their environment and learn more about their behaviour whilst shopping or making other marketing decisions. This consumer knowledge can help influence decisions and marketing outcome.

Planning

Loyalty testing and customer journey mapping look at the triggers, research and resources that consumers use on their path to purchase. Competitor analysis will help to offer clarity as to the levers that propel a consumer to choose one company over another. Knowing more about consumer emotions, feelings and motivators will help you put processes in place that make you stand out from the competition. 

2

3

Execution

Analysis of consumer behaviour and the use of customer feedback help you view your business from the perspective of the people that matter most – your loyal customers. Having this insight will help you to develop strategies that focus on the critical elements for engagement and reaching consumers more effectively. Our detailed insights will be powerful and actionable.

branding

Branding, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.

Illustrations

Brand illustrations are an adaptable and effective way to build a company’s visual brand. This outlines her process for developing a strong brand illustration system. Her approach has been refined 

Marketing

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

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